Early Edit is a small editorial team in London. We visit venues before we list them, we don't take money from venues to influence ranking, and we label every entry honestly.
Early Edit is published by a small editorial team based in London. We are parents of babies and toddlers ourselves, working with a network of London contributors who visit venues with their own children. There is no single founder face on this site by design — the editorial standard is the team's, not any one person's.
We use four provenance labels — and we apply them strictly:
visited rows — those are reserved for editorial
first-hand visits and cannot be bought.
We label sponsorship per the UK Advertising Standards Authority's CAP Code. "Sponsored" appears only where money or measurable value has been exchanged, and the disclosure is on the listing itself — not buried in a footer. Auto-curated picks are tagged "Featured" so the distinction stays legible.
We do not accept payment to alter or remove a visited entry's notes.
A venue cannot pay to upgrade from listed to visited — only
an in-person visit by our team unlocks that tier.
Photos are tagged by provenance ("Venue-supplied", "Stock", or "Visited"). We do not use AI-generated imagery for real places. We do not publish identifiable photos of children, including those submitted by parents.
While we build the per-venue photography programme, some venue pages carry a stock placeholder — a generic Unsplash photo labelled clearly on the page itself ("Stock placeholder — not a photo of this venue"). These are scheduled to be replaced with real venue imagery as our editorial team visits each location.
Have a question? See How it works → for short answers on provenance, funding, listings, and privacy.
Venue claims, corrections, sponsorship enquiries, or press: hello@earlyedit.co.uk.
The shorter answers to the most-asked questions — provenance labels, how we are funded, why there is no app — live on how it works.